There’s a lot to think about and plan for before starting a website. From the color palette to your keywords, understanding your audience and the purpose of your site is essential before diving in to the look-and-feel. If you ever wondered what you need to have before hiring us, then this is the post for you.
WHAT IS THE POINT OF THE WEBSITE?
The absolute first thing to know is the actual point of the website. What is it being designed to do? What would you like to get out of it? What is its very reason for existing to begin with? If you don’t understand it, then there is really no way that you can design a website as it will be aimless right from the outset.
GET CLEAR ON YOUR SERVICE AND PROCESS DELIVERY.
This means that your know exactly how your business makes money and how you take your client through your services or product. By knowing what you offer, how people can buy from you and what you do after they buy from you is something that will make the design process run very smoothly.
WHAT IS YOUR ONLINE BRAND NAME?
Another important thing is to know is what you’ll be called online. Many people use their regular name or business name, but sometimes these domains are taken. You can check quickly if a domain name is open here. If your first choice is taken you may want to brainstorm a memorable domain name, and don’t be fooled into thinking that your newly desired name is going to always be available either. Instead, check it out, and also look at whether it ends with .com or .co or anything else. This then allows you to start to design a website around the domain name so it can be associated with your business.
WHAT CONTENT DO YOU NEED?
You should also have an understanding of the various content that is going to appear on your website. This makes it easier to create the overall structure leading to a site that flows far more easily than it otherwise would have done. Think about your goals and the information you want to provide to visitors and begin to formulate how that relates to individual pages.
WHAT’S YOUR COLOR SCHEME?
When starting a website, it can help to have some concept of the colors that you plan on using as that can have an impact on the overall layout and design of each page. Your brand may already have an established color palette or you may want to test new colors for this website. Color plays a big role in how a user feels and how your brand stands out from the crowd. Also, the colors should reflect your brand as it comes back to that consistency.
SEARCH FOR 3 WEBSITES THAT STAND OUT TO YOU.
Now, don’t get hung up in the comparison trap here. No, no, no my friend. Just search the web and look for the layout and style that stands out to you. Don’t look at pictures words or colors. Just layout and style of the site. This will give us a look at how you want your style and layout to be. It also doesn’t mean that we will end up creating a website just like those you like. But they’ll get a glimpse of your taste.
WHAT’S YOUR MENU STRUCTURE?
A website is useless if nobody knows how to move between the various pages or how to get from A to B. You need to understand that the navigation needs to be clear or else people will just click off and go elsewhere. Questions that can be helpful to ask include:
- Which pages are most important?
- Which pages can be emphasized less?
- What does my audience want to see?
- Is there a way to simplify?
HOW OFTEN WILL YOU UPDATE YOUR WEBSITE?
You need to decide if the content on your website needs to be updated on a regular basis or if it can be left alone. If you’d like to make regular updates, then it would be best to utilize a Content Management System (CMS) like WordPress or Shopify. These tools make it simple to make ongoing changes.
MAKE A LIST OF ALL PLUGINS AND SYSTEMS THAT YOU WANT ON YOUR SITE.
This will make it easier for us to know exactly what you want. So we won’t be guessing your preferences or worse, create a system for us that you’ll end up hating at the end. Start surfing the web for systems that will fit your business and tell us by giving us that list.
WHAT KEYWORDS ARE YOU GOING TO TARGET?
Keywords are phrases or individual words that people will use in order to find your website. Understanding the keywords that you are going to target provides you with a more focused audience. This is something you should get some professional help with as getting it correct can boost the number of visitors that you receive.
WHAT’S YOUR BUDGET?
It is also reasonable to say that you need to know your budget before starting a website as this influences the size of site as well as the quality.