Last year was such a challenging one for all in the industry, but you made it a lot more enjoyable. How do you plan your Brand tone of voice in 2021!

Brand tone of voice is a consistent way of conveying your brand’s message to your audience.It’s a part of a brand expression that together with more tangible visuals define your brand identity. Many brands call tone of voice as communication best practices. The way a brand looks is just as important as the way it sounds.

Words are an important part of your brand identity and when used effectively, they can shape the way your brand is perceived. So besides defining how your brand looks (visuals), it’s also important to define how it speaks. That’s why you brand needs a definitive style of writing and speaking, often referred to as tone of voice.

How do you define a brand voice?

• Think of your brand voice acting as a filter for the the words you use to write copy for your marketing materials.
• Your tone of voice will stem from your your brand personality and your brand values.
• Many successful businesses dedicate a special section in its brand guidelines to the tone of voice to make sure that the brand communicates in a consistent way.
• Remember that the tone of voice is not the actual brand messaging — the difference between both is that your tone is how you say it, not the exact words to use.
• Therefore a brand voice acts as a delivery method for the characteristics of brand personality which all ties into developing a human persona.